What Is Digital Signage – and How Can It Help You?

Engage Visitors & Reinforce Company Culture

What is Digital Signage?

Digital signage, sometimes called electronic signage, refers to display technologies like LED walls (or video walls), projection and LCD monitors to vividly display webpages, videos, directions, restaurant menus, marketing messages or digital images.

Ideal for a wide variety of different settings – public spaces, museums, sporting arenas, churches, academic buildings, retail stores, corporate spaces, restaurants and more – it is often used for wayfinding, messaging, marketing and outdoor advertising.

Digital signage in the workplace is an effective tactic to engage your employees and impress visitors. It’s also a modern way to share content in conference rooms, hallways, lobbies, cafes and any other type of open spaces. Plus, the possibilities are practically endless. You can use digital signage to display:

Live metrics
Social media feeds
Video
Webinars
Trivia
Weather
Announcements
Virtual meetings

Our digital signage services include installation, training and support for any type of system. Whether you’re welcoming clients, providing product and wayfinding information, managing wait times or trying to increase sales, we provide turnkey digital signage systems to promote your visual communications.

How Can You Use Digital Signage?

Applications Include:

Corporate Lobbies

Display your social media feeds, announce upcoming events or share just about any type of company information or messaging.

Video and LED Walls

An LED video wall offers a wide range of impressive options and add intrigue to presentations, advertisements and movies. Suitable for both indoor and outdoor uses, video walls can be configured to feature one large image or multiple smaller ones; they can also be touch sensitive and interactive. LED walls are affordable and ideal for in-store promotions, products, services, events and sales. Also, large-scale LED displays and video walls are a perfect enhancement to any college or university.

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Tradeshow and Event Displays

Market your company brand, products and services with eye-catching signage that attendees will gravitate toward. High-resolution, LED-powered displays and interactive digital signage are two tools you can employ to maximize your tradeshow displays for marketing success.

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Retail Merchandising

Drive traffic to your stores, attract customers to your products, showcase promotions and increase your sales. Find the best displays and designs for your retail store with options like LED video walls, which can engage shoppers with dynamic, vibrant content, especially when combined with cutting-edge audio visual designs.

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Corporate/Workplace Signage

Organizations can create digital directories or post announcements and important information. Internally, your workplace can share updates, personnel news, important memos and display emergency messages.

Dynamic Wayfinding

Create interactive maps and help visitors navigate through your environment with digital wayfinding signage. Wayfinding signage is a helpful and seamless way to guide visitors, employees and other guests through your building. This is especially important in complex environments such as corporate offices, hospitals and school campuses.

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Informational Kiosks

Notify employees, guests and students about news, alerts, meetings and other important information. Provide maps and details about upcoming events. Information kiosks equipped with digital signage can be great additions to lobbies and shopping centers.

Digital Shelving

Use digital signage next to products to display prices, coupons, deals and specials. This technology allows businesses to change prices and enact promotions more efficiently. Plus, instead of manually updating inventory prices, employees can work on other tasks.

Hospital Digital Signage

Digital signage is especially important for hospitals, which are often large, complex environments. You can show estimated wait times in waiting rooms or promote hospital services such as flu shot clinics or support groups. Internally, digital signage can be used in areas like nursing stations and operating rooms to display schedules, meeting or other information. DGI has also partnered with Seenspire to provide unlimited digital display content for kid-friendly hospital patient rooms.

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Exterior Digital Signs

Feature retail logos, promotions and specials as another way to attract attention. Advertisers and businesses can use digital signage to display static ads, rotating ads or product demonstrations.

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Shopping Mall and Store Signage

Vividly display videos, maps, marketing messages, sales and images in retail locations. You can place digital signage in high-traffic areas and control the content to reflect the season, day of the week or time of day.

Digital Signage Software

Beyond selecting the right hardware, like the perfect display screens and mounting systems, you’ll need software tools to actually show off your content. A content management system (CMS) is one of the easiest tools that you can use to organize and present your content. WordPress, Squarespace and Wix are well-known CMSs. Depending on your system, you may also have the option of using media player software.

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Digital Menu Boards

Use digital signage in food service environments to quickly and easily update pricing, products and specials in an easy-to-read and efficient way.

Featured Project

Reward Gateway Video Wall

Avison Young’s PM department reached out looking for an AV integrator to match Reward Gateways London HQ office for their new Boston HQ.

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Appspace

Keep your team informed and engaged with better workplace communication through Appspace, a cross-platform app for controlling digital signs, enterprise video, mobile applications and more.