Project Case Study

Project Overview

When the NCAA Women’s Final 4 was held in Boston, DGI was awarded the contract. This project required rebranding all existing graphics at the TD Banknorth Garden, as well as graphics at local hotels, airport, shuttle vehicles, and graphics for MBTA Stations. The final graphics included wrapping the Jumbotron and the entire inner arena of the Garden with college names, covering existing advertisements with NCAA approved signs and branding thousands of feet of fencing outside the Garden.

We worked directly with the hotels, MBTA and Massport creating wayfinding signs and event banners. We managed the project including production, drop off, installation, and removal of all signs for this national event. DGI helped to make the NCAA Women’s Final Four a success for our client and for Boston.