Station Domination: South Station, Boston
Station Domination is advertising on a truly grand scale, giving an advertiser large-scale branding and domination of an entire train station or specific location. DGI has worked with many ad agencies and media companies to produce and install graphics for campaigns of this scale.
How does a project of this scale go from concept to installation? It isn’t easy. DGI provides custom templates which we create for the ad agencies involved. Then, working with the agencies we guide them in the file set up and layout for the various materials being used. These campaigns utilize banner vinyl, 3M Floor graphics, 3M adhesive vinyl, backlit vinyl dioramas as well as backlit duratrans for light boxes.
Once graphics are completed we prepare for installation. The installation takes place overnight to accommodate the train station’s least busy time. The printing and installation of the creative elements must be executed perfectly to ensure a satisfied client upon completion.
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